Keith Penn is the author of the Google AdWords Certification Guide.


“We’ve evaluated several books to use as a textbook for the SEM and display course series, but this is the hands-down best there is. It’s a great book for those aiming to get 95% the first time they take the tests.” – Claudia M., Digital Marketing Instructor

“This book is written in very plain English, and very honest about what to expect and what not to expect…Thank you for these books.” – Robin S., Owner of an online marketing consulting firm

“While I do appreciate the fact that I passed my exam quickly thanks to this book, I find it useful in so many other ways. I have it as a reference book at work and I catch myself using it in my day to day work too.” – Annie K., Marketing Manager

“Bottom line: Get this book if you have some basic hands-on knowledge of AdWords and you are looking to pass the AdWords test and join the Google Partner Program.” – Elie O., Director of Audience Development


Read Part I in its entirety right here for free.